alongside my group, was tasked with designing a One Sheet.
This was to be made in preparation for the video game we
planned to create. For this task I served as the lead designer.
executive board with me as the lead. It served as a I
designed promotional flyer to advertise the event. The mix of
warm and cool shades of yellow, orange, purple and blue are
meant to portray sunset to reflect the time of day that the
event takes place.
original promotional flyer (as seen on the previous slide).
I used primarily cooler tones to reflect the time the event
would take place to establish a complimentary element be-
tween the two flyers.
The inclusion of ombre circular shapes and the varying shades of blue both provide
a visual break from the condensed information, and serve as a cohesive palette for
the central topic of the brochure, which is flooding in Memphis. The inclusion of
these elements are meant to convey and invoke a sense of calm and focus.
Click on it to see the full display!